Glasgow International Festival of Visual Arts

Approached to recreate the GI brand, our first piece of work was to communicate exactly what the festival did. With the new naming convention we created an identity system using custom typography and colour which would reflect the diversity of the festival and act as a device to allow campaign imagery to flourish every year. Launched in May 2010, the Glasgow International Festival of Visual Arts is an exciting project on the cultural calendar in Scotland with the new branding increasing its visibility across the city, as well as in print and online around the globe.

Related Links:

www.glasgowinternational.org